Bloomsday & Beyond Book Giveaway 2026

We know what you're reading this summer...

As part of our Bloomsday and Beyond 2026 campaign, you can get your hands on a brand new Irish fiction book for free (!) when you visit one of our partner book shops across Belgium on 16 June.

Every year on 16 June, Ireland tips its hat to one of our most iconic literary figures, James Joyce. Bloomsday celebrates Joyce’s epic tale Ulysses, which follows Leopold Bloom wandering through Dublin.

Now its becoming something more, a celebration of the Irish writers who came after.

This year, we celebrate Bloomsday and Beyond, honouring not only Joyce’s revolutionary storytelling, but the Irish writers who came after him. All those who have helped make Ireland a literary force far beyond our small size.

For Bloomsday and Beyond 2026, the Embassy in Brussels is excited to partner with three independent bookstores across Belgium.

On 16 June, our partner bookshops will be giving away copies of new Irish fiction to those lucky enough to get there first!

Visit Passa Porta in Brussels, Librairie Point Virgule in Namur, or Luddites in Antwerp, and grab a free copy of a book to celebrate Bloomsday!

Check out the books that are on offer in each bookshop below: