Irish fashion in UAE: A showcase of female creativity
Women have played a pivotal role in shaping the Irish fashion sector, contributing not only to its creative dynamism but also to its cultural identity. This influence resonates deeply with the legacy of St Brigid, a symbol of female empowerment, resilience, and innovation in Irish history.
As the founder of one of Ireland's first monasteries, St Brigid embodies the spirit of creative entrepreneurship, which mirrors the journey of countless women in fashion who have established successful brands and fostered community connections.
Spotlighting a rich heritage of female design
To mark St Brigid’s Day in 2025, the Embassy of Ireland in UAE along with Enterprise Ireland and Tourism Ireland, shone a spotlight on Irish fashion designers, celebrating our rich heritage in design alongside the transformative contributions of women in this industry.
This initiative not only highlighted the intersection of tradition and modernity in Irish fashion, as well as the cultural and creative connections between Ireland and the UAE, but also underscored the importance of supporting female talent, craftsmanship, and collaboration within this vibrant sector, providing a platform for Irish brands to showcase their potential for growth within the region.
16 Irish designers on show
More than 40 pieces were showcased from designers including AndTate, Roisin Linnane, Melissa Curry, Irish Linen Shirt Company, Aléo Europe, Triona, Magee 1866, Aoife McNamara, Bróg, HEINTZ, Jennifer Rothwell Design, The White Era, Helen Steele, Oceanus, and Evelyn McDermott Millinery.
Tech Powered Luxury: live from Abu Dhabi
In addition to the fashion showcase, Irish entrepreneur and founder of Irish Fashion Week Ashley McDonnell hosted a live recording of her podcast, Tech Powered Luxury. Featuring guests including Akash Mehta of Fable and Mane, Dr. Shawana Vali of By Dr Vali Clinic, Rosy Temple of Magee 1866, and Jamie Ray of Buttermilk Agency, the episode amplified the diverse perspectives of the panellists and fostered conversation around the challenges and triumphs that women encounter in the fashion sector.
By centering the podcast on female experiences, we celebrated the legacy of St Brigid as a beacon of strength and creativity, whilst also inspiring the next generation of women leaders and encouraging discussions on innovation, sustainability, and the future of fashion.